Tutorial 5 min read

How to build an experience map in Figma with AI

Consolidate scattered insights into an end-to-end view for UX reviews.

Quick answer

Mapius generates experience maps in Figma from structured inputs—scenarios, stage insights, pains, and opportunities—streamed into editable layers for UX reviews and cross-functional collaboration.

Step-by-step

  1. Open Mapius and sign in.
  2. Select an experience map template.
  3. Fill scenario, stages, insights, pains, and opportunities.
  4. Start streaming and verify stage alignment.
  5. Add evidence links or screenshots in Figma.
  6. Use in review meetings and improvement planning.

When you need an experience map

Use an experience map when insights come from many sources—research, analytics, support, usability tests—and you need one end-to-end view.

It shows where problems cluster by stage, not just on a single screen.

Typical structure

  • User scenario or goal
  • Stages (discover, use, support, etc.)
  • Behaviors and touchpoints
  • Pains, needs, and emotions
  • Opportunities and improvements

Mapius workflow

  1. Pick a published experience map template.
  2. Write concise, specific insights per stage.
  3. Stream generation and check for missing touchpoints.
  4. Prioritize with product, engineering, and ops.
  5. Sync opportunities to backlog or design tasks.

FAQ

Can I use journey maps and experience maps together?

Yes. Journey maps emphasize path and emotion; experience maps emphasize insight consolidation. Many teams do both.