Quick answer
With Mapius, pick a journey map template in Figma, enter goals, stages, touchpoints, emotions, and pain points, then stream AI output into editable layers—ideal for experience reviews and service design.
Step-by-step
- Install Mapius and sign in.
- Select a user journey map template.
- Enter goals, stages, touchpoints, emotions, and pains.
- Start streaming to generate the journey structure.
- Adjust stage order and wording in Figma.
- Use the map to prioritize experience improvements.
What journey maps solve
Journey maps show what happens from the user's perspective—actions, feelings, and breakpoints across stages.
Teams use them for experience optimization, service design, roadmap discussions, and turning qualitative insight into actionable fixes.
Recommended inputs
- User goal: what they want to accomplish
- Stages: awareness, consideration, purchase, usage, retention (adapt to your business)
- Touchpoints: app, site, support, offline, etc.
- Emotional highs and lows
- Pain points and opportunities
Mapius workflow
- Choose a journey template and review its fields.
- Fill touchpoints and behaviors per stage; include emotions.
- Stream generation and check stage alignment.
- Validate that pains are actionable.
- Review with product, ops, and support to prioritize.
After generation
- Map opportunities to backlog or design tasks.
- Overlay prototypes to validate touchpoints.
- Track stage metrics over time.
FAQ
Journey map vs user flow?
Journey maps emphasize goals, emotions, and cross-channel touchpoints. Flows focus on in-product paths. Mapius targets methodology canvases like journey maps.